For people that don’t know what Tonal is, It is actually the most intelligent home gym and the first truly personalized approach to strength training. Also Tonal enables people to lead healthier lives by providing them with the equipment, technology, and guidance to effectively reach their fitness goals.
Also, a full-body strength assessment automatically sets the optimal weight for every move, and adaptive digital weight adjusts in real-time for the most personalized and effective workout that helps members achieve measurable results.
As we all know that the early days of the pandemic proved a massive boon for the home fitness crowd. Gyms closed indefinitely, and even when they began reopening, many members seriously questioned whether the model would continue to suit their life, moving forward.
Of course peloton, for one, was in a perfect place to capitalize on the trend, with a significant head start from the pack.
Then ultimately, however, the company overshot it. It seemed clear to casual observers that — while the category would gain some lasting momentum, reality would eventually set in as the world reopened, sending many crashing back down to earth. Of course, woes from companies like Peloton and Mirror weren’t the product of any one thing.
And weight training platform Tonal has also had its own struggles in recent years. Last July, it confirmed that it had let go 35% of its staff, noting that the move was the “responsible” choice amid continued headwinds.
“Tonal is prioritizing becoming a self-sustaining business with an emphasis on profitability,” the company told TechCrunch. “While sales have continued to grow at an unprecedented rate, so have the costs of our business, particularly in light of the macroeconomic climate and global supply chain challenges.”
Some weeks back, the founder Aly Orady stepped down from his role as CEO, effective immediately. In his wake, Tonal’s president, Krystal Zell, is stepping into the top spot, nine months after joining the company.
So now according to the company, her initial position put her in charge of “revenue, sales and marketing, product, and content.” Prior to joining Tonal, she spent five years as Home Depot’s Chief Customer Officer, with a focus on e-commerce.
Also, know that Zell says her rapid ascension to the top spot was not Tonal’s plan from the start. “I was happy to take on the challenge,” she added.
He didn’t stops there, he continued “I think a big part of it was just trying to figure it out as the market was shifting from a massive growth at all costs into a measured growth and path to profitability, and I think it worked out really well, because the skills I was able to bring to the table are more about how to drive very disciplined, profitable growth.”